According to Bayer Consumer Care’s (Morristown, NJ) One-A-Day Gender Divide Survey, men and women today report very similar and equally positive attitudes about their health as they age. The fact remains, however, that men and women age differently and need to take different measures to maintain their health throughout their lives.

To help men and women address their individual health concerns, Bayer Consumer Care has introduced One-A-Day Men’s 50+ Advantage and One-A-Day Women’s 50+ Advantage. These complete daily multivitamins provide nutritional support for individuals over the age of 50 and have specific levels of key vitamins and minerals men and women each need to address their distinct health concerns.

“While instinctively we may know it, evidence continues to build supporting the fact that men and women are physiologically different and should be taking a gender-specific approach to their health; and that doesn’t change once we reach 50,” said author and food and nutrition expert, Susan Yager-Berkowitz, MA. “According to the Gender Divide Survey, both men and women reported being concerned about getting adequate amounts of key vitamins and minerals to address specific and often very different health concerns. For example, as men age, they benefit from higher levels of nutrients to support prostate and heart health, while women need to be conscientious about getting the nutrients they need to support breast health and bone strength. Also, as we enter mid-life, supporting memory and concentration are key concerns for both men and women.”

The survey also revealed that less than half of adults over 50 (41%) believe they are in excellent or great health and even fewer (38%) are confident in a healthy future with nearly one-third (27%) reporting that they could be doing more now to help maintain their health in the long run.

“The fact that men and women are reporting similar attitudes and behaviors about their health may suggest that both sexes are striving to make maintaining their health a priority,” said Bob Berkowitz, PhD, noted author and expert in gender differences. “It’s important to note that taking charge of your health doesn’t have to be difficult. Consider incorporating simple behaviors into your daily routine like taking a multivitamin specially formulated to help you address specific health concerns based on your gender and age.”